Established in 2006, Freshening Industries (M) Sdn Bhd, a member of Freshening Singapore Group, specializes in the production and distribution of wet wipes. In 2015, we expanded our operations by relocating production to China and launching a strategic product expansion program. This led to the development of unique brands, co-created with brand champions across Europe and Asia, catering to Southeast Asia’s dynamic market and making an impact across six countries.

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We renamed our brand platform as GOLAA in 2021, as the pandemic reshaped industries and consumer behaviors. To stay agile and relevant, we accelerated our transformation, embracing a simpler and more dynamic identity.

 

GOLAA now represents our new direction and platform dedicated to the development, renewal and management of brands and products for the Southeast Asia market. Presently, we cater to a large number of distribution partners servicing industries such as F&B, hospitality, healthcare, manufacturing, supermarkets and commercial institutions.

 

GOLAA welcomes more brands, factories and business partners to join us in developing and promoting new products of high quality and fair pricing, facilitating faster entry into the Southeast Asian market. Together, we can reduce the high costs and lengthy development cycles associated with product development, while effectively integrating resources from various avenues.

 

Join Us. Go GOLAA.